In a recent survey, 73% of marketers stated that social media marketing has been effective for their business. With that in mind, a business can no longer afford to ignore social media marketing as one of the ways to successfully grow a business. But isn’t social media management one big time-consuming headache? It’s doesn’t have to be with the following tips.
Social Media Management – Winning Strategies
Social media is a very big and diverse beast. To fully get the most out of it, it’s wise to keep the following social media management strategies in mind.
#1 Research. Research. Research.
The first thing you need to do is identify your target market. If you’re a new netpreneur, perform market research on your top five competitors. This should give you some insight on not only WHO their audience is but WHERE they are. If you’re an established business, then look within and identify your key customer demographics.
Starting with the RIGHT market metrics will help narrow your focus – and your spending – so that you don’t waste resources creating social media content for an audience that won’t translate to sales.
#2 Identify the right social media content type(s) you need.
Now that you know WHO your target market is, WHAT type of content do they like to consume?
For this, you can use social media networks such as Facebook as your research source. For instance, say you’re selling organic coffee beans. Log in and find Facebook groups that are devoted to all things coffee.
Focus on the groups with a big audience and a lot of ‘activity’. That is, look at which posts are getting a lot of Likes, Shares, and/or Comments.
On Instagram, you can use the Instagram hashtag search feature. Type a keyword and see what IG posts are showing the most. Usually, these are the ones with the most activity.
Apart from identifying the social media content type you need to create for your business, the above technique should also tell you the type of language to use in your content.
#3 Pinpoint the right social media platform(s) to use.
Let’s stay with our organic coffee beans example. Based on the strategy above, let’s assume you found out that your audience likes coffee equipment reviews and tutorials, coffee quotes, and coffee recipes.
Since Instagram is all about photos and videos, you can decide to post coffee recipe thumbnail images and short videos here.
You can then use your blog, to post very detailed reviews of specific coffee machines and other coffee-related equipment.
For Facebook, since it’s estimated that 65 million small businesses have Facebook Pages, you should probably establish one for your business too. And of course, why not create your own coffee group as well!
One other thing to note is that Facebook seems to have a bit of an older demographic than Instagram so you should take note of this when creating your content.
Yes, although important, social media is just ONE aspect of growing a business. So no one would blame you if you prefer to focus on the core aspects of your company. One winning strategy is this – outsource.
You don’t need to excel in social media content creation, posting, and scheduling on your own. Just find the ones who already do and hire them on a project basis.
#5 Use social media automation.
You’ve got the content and know where to post them – great! But one of the key aspects of social media marketing is regularity. You must constantly post to stay relevant and that can be a tedious task. So here’s the winning strategy – use a social media automation tool.
For instance, with Peacekeeper, you have ONE place where you can log into all your social media accounts. On the dashboard, you can schedule various posts days or even months in advance.
Automation features, like Peacekeeper’s Repeating posts, save time and money too since you can create content once and pretty much just re-use it (e.g., throwback Thursday, flashback Friday, etc.).
#6 Track. Measure. Adjust.
Of course, just like with any effective business technique, social media efforts should be tracked and measured. You need to know if it’s bringing in the results you’re expecting.
Note though that if initial efforts didn’t produce much, it doesn’t mean that social media is not for business. Don’t give up just yet!
Look at the data and adjust.
Perhaps you’re posting your content on the wrong social media platform after all. If so, then simply try the same content on another socmed network. For example, posting coffee quotes on Instagram and not getting many Likes or Comments? Try posting them on Pinterest instead.
It could also be that just a slight tweak is needed. For example, maybe you should increase posting activity to twice a day, or change your posting schedule from early mornings to early evenings.
There’s no question that social media can benefit your business. Follow the tips above and you’ll soon realize that social media management doesn’t have to be the nightmare you’re afraid it would be.